THE THE CREATION OF VIDEO CONTENT FOR PUBLIC RELATIONS PROGRAM PROMOTION DIVISION, MCOT PCL., USING A PROBLEM AGITATE SOLVE STORY TELLING TECHNIQUE Articles
Article Sidebar
Main Article Content
Abstract
From the fact that the ,Program Promotion Division, MCOT PCL is not yet known among third-year interns .The objectives of this research were to create and assess video content for public relations program promotion division, MCOT Plc., using the problem agitate solve storytelling technique and to evaluate the perception and satisfaction of the sample group towards video content developed. The tools used in this study consisted of: content and presentation quality assessment form , a perception assessment form , and a satisfaction assessment form. The sample group in this study were chosen purposively from people who were members of a Facebook group: Pen Dek Fuekngan Sanuk Chang ,and willing to answer the questionnaires of 30 people. Statistics used in data analysis were mean and standard deviation. The results of the creation was 1 clip of video content for public relations program promotion division, MCOT Plc., using the problem agitate solve storytelling technique . The results found that content quality assessment result was at a good level (= 4.26, S.D. = 0.71). The media presentation quality assessment result was at a good level (= 4.36, S.D.= 0.49). The sample perception was at a high level (= 4.36, S.D. = 0.21). The sample satisfaction was at a high level (= 4.38, S.D. = 0.73). Therefore, the developed video content could be used with quality.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This article is published and copyrighted by the Science and Technology Journal. South East Bangkok College
References
Office of Academic Development and Supervision, Department of Health Service Support, “How to Use Public Relations media to Match the Target Audience,” . [Online]. Available :http://203.157.7.7/ KM/blog/Comment.php?IDWH=229, [Accessed: February 14, 2023].
K. Yamtin, “Online Media”, Bangkok, Matichon, page 1, 2016.
S. Pongput, “Social Media: Guidelines for Applicatio,”[Online]. Available: http://library.senate.go.th/ docu-ment/Ext6685/6685991_0004.PDF, [Accessed: February 14, 2023].
ThaiBulkSMS, “Hot Trend Video Content Drives SEO and SEM,” [Online].Available: https://www. thaibulk-sms.com/blog/post/video-content-is-a-hot-trend-that-drives-seo-and-sem/,[Accessed: February 15, 2023].
Bangkok Bank SME Update, “(not) Secret Tips.How to Make Video Content like a Professional,” [Online].Available:https://www.bangkokbanksme.com/en/how-to-make-video-content-to-be-professional, [Accessed: February 14, 2023].
K. Udomthanathira, “StoryTelling How to tell a story Problem-Agitate-Solve Storytelling,” [Online].Available: https://iok2u.com/article/marketing/storytelling-storytelling-problem-agitate-solve, [Accessed: February 14, 2023].
MCOT Public Company Limited, “Company Profile,” [Online]. Available : https://investor.mcot.net/th/ corporate-info/general-info, [Accessed: February 16, 2023].
Wikipedia, “The Free Encyclopedia, MCOT Public Company Limited,” [Online]. Available : https://th.wiki-pedia.org/wiki/MCOT#Thai Television Co., Ltd., [Accessed: February 18, 2023].
Harad, K. C., “Don’t Avoid Content Marketing”. Journal of Financial Planning, vol.29,no.7, pp. 20-22, 2016.
W. Phakdirat, “Video production process,” [Online]. Available: https://krupiyadanai.wordpress.com/ Com-puter4/, [Accessed: February 18, 2023].
Naval Civil Affairs Department, “The Meaning of Public Relations,” [Online]. Available :www.civil.navy.mi.th/information.doc, [Accessed: February 19, 2023].
Pen Dek Fuekngan Sanuk Chang, “Number of Members,” [Online]. Available : https://web.facebook.com/groups/225638913172169?sorting_setting=CHRONOLOGICAL, [Accessed: May 12, 2023].
S. Poolcharoen, “The Development of Special Media Sets and Media on New Media for Public Relations Master of Industrial Education and Technology Program”, Thesis M.S.Ind.Ed. (Learning Technology and Mass Communication), King Mongkut's University of Technology Thonburi, Bangkok, Thailand, 2012.
K. Sangruengrit, “The Development of Public Relations Media Kit Using QR Code Technology to Promote Food and Beverage Sales,” Thesis M.S.Ind.Ed. (Learning Technology and Mass Communication), King Mongkut's University of Technology Thonburi, Bangkok, Thailand, 2019.
Assail, “Perception Meaning and Processes of Perception,” [Online]. Available: http://my-cerebrum. Blogspot.com/2010/08/perception.htmI, [Accessed: April 25, 2023].
N. Pinkaew and P. Rodsawang, “The Viral Video Media Development for Publicizing Entertainment Television Programs on Online Social Networks, Mono Broadcast Co., Ltd.,” Bachelor of Technology Department of Educational Communications and Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand, 2017.
Prince of Songkla University, “Likert's Attitude Scale,” [Online]. Available: http://dc.oas.psu.ac.th /dcms/files/00311/Chapter2.pdf, [Accessed: April 25, 2023].
Lertsiritornkul and others, “Creation of a Public Relations Media Set for the Master of Science in Industrial Education curriculum in Learning Technology and Mass Communication,” Thesis M.S.Ind.Ed. (Learning Technology and Mass Communication) , Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand, 2016.
